e-Commerce Advantage Program

Module 3

"Getting more out of the Internet for your business"
We concentrate on our Business Communications Channels.
HOW we integrate e-commerce into our existing business infrastructure.

This workshop generally aimed at businesses who have already seen some business advantage in embracing e-commerce as part of their strategy will give the program participants further insight into how to enhance their own web site projects and clarify much of the more advanced terminology.

The design and narrative structure of "Getting more out of the Internet for your business" picks up the themes developed in "Putting the Internet to work for your business".   The two workshops are best presented separately supported by  individual e-commerce audits and project analysis to heighten awareness of the many areas covered.

The technical parameters of "Getting more out of the Internet for your business" includes:

• Organisations that are using the Internet to find valuable business information.
• Organisations that use a web site to attract new business.
• Organisations that offer client-access to their databases via a web site.
• Organisations using the Net for business transactions.

At this point in the course of study most businesses who have completed workshop 1 have naturally progressed to the above level with most participants purchasing a dialup connection, using email and planning the development of a web site.

It is the purpose of "Getting more out of the Internet for your business" to enable the program participants to isolate any weaknesses in their e-commerce strategy, help them to make some educated guesses about the future path of business and prepare them with the concepts and tools they need to take the next step. This workshop will give the participants a clear understanding of the e-commerce communication channels available to them.

Although both workshops emphasize the operational benefits of business to business transactions, the presentation materials provide examples of both business to business and business to consumer transactions. This is to introduce a broader concept of e-commerce as a communications chain that links supplier, reseller and consumer.

Brief overview of deliverables:

• Participants will isolate all weaknesses in their e-Commerce infrastructure.
• Participants will implement strategies to address those issues.
• Participants will clearly understand e-Commerce business communication channels. Specifically in the areas of person to person, person to computer, computer to person and computer to computer.
• Participants will clearly understand e-Commerce business marketing and promotion.
• The participant will enhance their e-Commerce business plan based on the audit process.

All workshop attendees receive an "AUSeNET Information Kit" that supports what they have learnt and sets guidelines for taking their next step.

This includes:

• Summary booklet containing main workshop points.
• How to find a Web site Hosting Company
• How to find an e-commerce consultant
• How to register a domain name

Information Sheets

• Local Internet Service Providers
• Local Modem and other hardware suppliers
• Local Internet Training Providers
• Local Consultants

Giveaway items and Get Connected kits from suppliers.

Each individual completing the program will have access to the "MEMBERS" section of the AUSeNET website giving them an opportunity for ongoing communication and a wide variety of specialist services that will enable the participants to further develop their individual project. 

Practical Workshop
Module 3

After completing Modules 1 and 2 participants will have defined their eCommerce project goals.

Module 3 identifies how to take full advantage of the Internet and the use of e-commerce once a company IT infrastructure has been identified or established.

Each participant will use a computer for this session concentrating on:

• Search Engines
• Electronic Business promotion
• Business to Businesses Transactions/ Business Channels
• Duscussions on web site maintenance using MS FrontPage

Training options in relation to information technology will be discussed.

Final Company project evaluation and project time lines to be completed.