Participants Completing this module will achieve the following outcomes:

Each business will work through a number of steps to assess their current level of   e-commerce activity and identify areas requiring attention.

These steps are:

• Self Assessment IT skill audit
• Understanding the steps involved in web site development and the associated costs
• Issues to consider in web site marketing and promotion
• Individual company analysis in relation to e-commerce
• General web site analysis concentrating on critical design and navigation issues.
• Distribution lists, e-mail management

Expected Outcomes

• Identification of hardware and software requirements
• Identification of skill gaps within the company which would prohibit the take up of eCommerce
• Clarification of the companies eCommerce strategy
• A questionnaire report covering present infrastructure and skills gaps.
• Dependent on the needs of the company, Consultants can be recommended to assist with their plan.

On completion, this module equips the business with an in depth view of their current status and a much clearer idea of what is required to achieve certain e-commerce goals along with the dollar amounts associated with these steps.